Detail-oriented operator that turns ideas into reality.
Hi, I'm Luke, and I take projects from concept to completion.
Some of my past personal work
Product creation & sales funnel design
From creating the product, to ads, landing pages, and email sequences.
Instant Style Icon
Step-by-step online course for men to upgrade their style
~2-3% LPCR on core offer from cold traffic
AOV increased from $79 to $138 with up/downsell sequence
100+ ad variations tested
Direct to page & VSL funnels tested
User research to inform positioning via quiz funnels
Instant Style Lookbook
Online style dashboard with 140+ shoppable outfits
~6% LPCR on core offer from cold traffic
Overnight traction and product-market-message fit
Low Meta CPMs (£10-20)
£0.74 lowest cost per LP view
Profitable list builder / lead magnet
Branding and content creation
Identity, messaging, and execution.
Styled Success
Men's self-improvement brand
Overarching brand for all of my latest content, paid offers and consulting services
Current email list of 1800
Hero and Villain Style
Men's style blog, inspired by film, TV, and games
35k monthly pageviews at its peak
Ranked #1 on Google for several terms
No longer a personal priority post 2022 Google algorithm update
Business simplification
Compressing complex business topics into easy to understand summaries.
Executive Accelerator Collection
Topical summaries that make business simpler and more accessible
Compresses the key points of high-impact business topics into short, consumable PDFs
Provides actionable frameworks anyone can use to navigate business challenges reliably
Aims to provide the quickest general business upskilling possible to shortcut years of mistakes
Some of my past professional work
Product launches
With extended teams.
Egress MSP Program
End-to-end program enabling 3rd parties to sell and deploy Egress software
Added new revenue stream to the business
$10,000s recurring revenue added
Built, launched and managed the 'Egress MSP Hub' to allow 3rd parties to sell and deploy Egress software
Egress Deployment Automation
Transformed manual software deployment into a scalable self-service system
Assisted product managers in designing a new self-deployment capability for Egress software
Total business paradigm shift
Facilitates millions of dollars of cost savings and efficiencies
Egress Product Self-Service
Transformed back-end-only configuration into a scalable self-service system
Built, launched and managed the 'Egress Configuration UI' to allow customers to configure their own settings
Total business paradigm shift
Reduces time to value for smaller customers dramatically
What OTHERS say
“Luke has had an insane impact on our processes. On top of that, he's the best dressed man at Egress.”
— Qas M, Advanced Support Engineering Manager
“Wanted to thank you again for our time yesterday. The discussion and perspective was very much appreciated, thank you. Definitely some things for me to implement.”
— Zach L, Freelance Business Consulting Client
“You are really good at this stuff. It's super valuable for people like me and seeing if you have product-market fit.”
— Neil B, Executive Accelerator Collection Reader